Overview:
The brief
The aim of this project was to create a robust user experience for a health-based website. User testing was carried out in relation to perfecting Zen’s user experience. By having a strong focus on user research and testing, it ensures the finalised website meets the needs of the users coping with their anxieties.
The website
Zen is a website for people wanting to find the right coping strategies for their anxiety, with the help of Zen’s mascot; Theo the Triangle. The website provides information about the users current trigger responses through the use of a trigger quiz. Along with a variety of recommended coping strategies and how to track them.
The process
Through user interviews, we found that a limited amount of coping strategies were advocated for. Additionally, the users found similar websites overwhelming with information. By implementing a mascot, it helps create a more friendly and trusting aspect to Zen, assisting the user through the website.
The visual design:
A yellow triangle mascot, Theo the Triangle, is used throughout the website. The triangle shape symbolises the three main elements of emotions; anxieties, feelings and defences. By introducing a mascot to Zen, it enables the users to emotionally connect with the website. Theo helps to take the daunting element out of finding ways to cope with anxiety, turning it into something more trusting, approachable and personal.
What I learnt:
Zen taught me about the importance of UX design and putting the user first. Carrying out user testing for the project, provided me with a wealth of knowledge about what the user really needs. UX design isn't all about making the end product look good, UX design is about providing a meaningful and efficient experience for the user. Additionally, introducing a mascot within the website showed to have a more approachable feel, something what is important and essential within the target audience.
